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Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
the buzz
The Healthcare Consumer
Premium & Value
FinTech
Learn More
Case Studies
Blog
Infographics
Events
About Us
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benchmarking
concept
1 minute read
| February 22, 2018
A Comprehensive Approach to Concept Screening, Optimization, Benchmarking & Forecasting
Budgets leaner? Need to move more quickly but don’t want to compromise? Developing concepts is...
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Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
concept
1 minute read
| February 22, 2018
A Comprehensive Approach to Concept Screening, Optimization, Benchmarking & Forecasting
Budgets leaner? Need to move more quickly but don’t want to compromise? Developing concepts is...
Read More
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