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Sure, predictive metrics are important but outdated methods miss consumer micro moments captured in real-time, on the go, on the phone, and in context. Our concept development solutions test ideas the way today’s consumers move through life, learn, and shop, using mobile, video and text. Quickly and efficiently screen & optimize ideas with one of our proven methods.
Chronicle how consumers live, learn and buy to fill unmet needs.
Get implicit reactions and rich, relevant, in-the-moment insights.
Evaluation tools that empower consumers to show and tell you how to improve your idea & win at the moment of truth.
“This new approach helps us move faster and more effectively into mobile techniques, and it’s ideal for early stage screening.”
“We’ve never done something like this before, testing 83 ideas across 6 markets with over 3.000 respondents - in such a short time. These facts impressed everybody in our company. I have presented this to several audiences already and the response was extremely positive. The most important aspect is however the business impact: Just within 3 months we filled an originally empty innovation pipeline with great short and long term initiatives, with a consumer selection process.”