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With a blended qual/quant package testing approach, you can isolate which packs win on shelf, online, and in use. Unlike predictive & survey tools, we actively engage consumers through qual techniques to capture contextual insights to discern which pack pops, how consumers navigate the pack, and why. Highlight elements that drive choice, plus uncover refinements to improve performance.
Learn which messaging and design elements reinforce what your brand stands for, and how to optimize the user experience.
Test & learn with our hybrid approach to capture which design is most effective, the messaging elements driving interest & why.
Go beyond flat survey responses and see consumers interact with package designs in real life. Collect verbal, behavioral, emotional insights to optimize designs and new delivery methods to maximize returns.
“When it comes to developing concepts and products, our ‘journey’ sometimes feels like a FULL-ON sprint! Working with buzzback to collapse steps and accelerate the process is the only way we can move forward”
“We are indeed very much satisfied with the outcome, the study delivered the results we were looking for (even if those were not as positive as we might have hoped). The team we worked with is absolutely great and the report we received is up to the highest standards.”