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It isn’t a simple straight line between here and there. It’s a story full of meaningful cues, decisions, critical influences & small but significant moments along the way. Intimately understand the consumer journey, what they need, and how they discover, evaluate & choose what they do and buy. Video diaries & engaging online methods uncover intentions, triggers & barriers that influence purchase, usage, sharing, & more.
More clarity about who shops your category, why, and how, plus ways to surface opportunities to position your brand along the way.
Flip the consumer script from “It’s not for me” to “I want it now”.
“Good understanding of what we were trying to achieve. The final report was very well done and clearly laid out...”