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Our approach....in one step. Interactive projective advertising research techniques elicit rational & emotional associations & to identify elements driving interest. Whether winnowing a shortlist or singling out the Big Idea, hear spontaneous feedback, understand relevance, ideate together, and get clarity on optimization.
Explore and co-create with consumers to understand how to build a Big Idea for bigger success. Deep dive on consumer reactions to creative directions, learn which ideas are strongest, and how to improve for maximum performance.
Actively engage consumers in selecting the best idea, with rational and emotional connections to the creative, and specific direction on how to improve against brand goals.
Consumers guide idea development by decoding the most effective visual, verbal & emotional elements of your creative to drive intent and purchase (or to drive interest).
“We ended up learning a lot more than we had imagined…beyond the information about the creative… it was just a pleasure to work with you. Thank you for being so responsive and flexible.”
“The emotional response using both the colors and the blobs is very helpful…helps marketers think of emotional responses to words IN ADDITION TO concepts/ pictures. The best quant message testing I’ve seen & will be my go-to”