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Memorable. Pronounceable. Relatable. Sure, a static survey can tick off the right boxes. With a proven approach to naming, we deliver visual, verbal and emotional dimensions to clearly illustrate what a name communicates and why. Learn how to name a product with our interactive tools, such as eCollage, to get visceral and visual consumer associations and perceptions that separate the strongest options from the weak.
Spark ideas and build consumer consensus as you go.
Go beyond traditional ranking and explore emotional associations & name imagery.
Get the right message across with the right product and naming decisions.
“The qualitative data we received, along with the larger base size helped to give confidence to folks here and we loved the richness.”