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September 2022

 

Have values changed? Do consumers' values influence where they shop and what brands they purchase?

We asked 500 people in the US and UK all about their values - see what we discovered.

 

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Happiness and Optimism stable

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Just over half of consumers are happy

 

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US optimism rebounds, UK remains stable.

 

Concerns remain

Finances top personal concerns

Personal Concerns - September

 

Economy tops global concerns

Global Concerns-September

 

Values have changed
Family is the top value today

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A view on why a change in values

 

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Top brands that share consumers' values

 

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Half of consumers are seeking brands that match their values
  

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Values vary for consumers

 

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Who are the brand seekers?

 

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