Wellness is multidimensional

Throughout our research we have identified six primary wellness areas. From an individual's perspective, it includes physical, mental, intellectual and financial wellness. However, it also extends past the individual to include social connections and environmental wellness. 

Wellbeing is still a work in progress

About half of consumers in the US and UK say there is room for improvement in their wellbeing. And 75% of all respondents are making active changes to improve their wellbeing.

Ways of improving wellbeing

Focus is on lifestyle changes ranging from nutrition and exercise to social and emotional.

In their own words, consumers say...

via buzzback eCollage
buzzback eCollage elicits imagery and emotional associations via interactive online collaging

Emotional and physical wellbeing are still priority 

While there are six aspects to wellbeing, some are more important to consumers and more likely to drive decisions. We focus below on the top two priorities, emotional and physical wellbeing.

Various types of self care are part of emotional wellbeing.

These are the top weekly habits.

Vitamins, supplements and healthy eating beat out exercise

While exercise is great, consumers put a higher emphasis on healthy eating as the key for physical wellbeing.

Consumers turn to welltech for better sleep 

Sleep also trends on social

What can get you a better night's sleep? Social chatter revolves around sharing tips & tricks for improved sleep, as well as products to support sleep.

Key Takeaways

Brands need to understand and connect with their consumer at a deeper level. Focusing on a consumer's priorities can help you engage authentically.