This month we took a look at the beverage category, to understand the importance of brand to consumers.

We looked across all beverage categories, and compared what consumers said about brand in three distinct catgories: 

Commodity Category - Milk

Mature/Established Category - Soda

Emerging Category - Hard Seltzer

 Does brand importance vary by category maturity? When brand does matter, what attributes are most important?

Scroll down to see what we found.

For the current state of happiness and optimism in the US and UK, scroll to the bottom.

clean infographic