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To learn how consumers experience your product and how it fits their reality, you need a product use testing approach with consumer context. See it like they see it. Feel it like they feel it. Uncover visual, emotional & sensorial cues around product experience for more impactful communication & positioning.
Our hybrid qual-quant product use testing approach explores usage in real life with consumer-generated imagery, language and photos/videos to bring to life usage.
Identify how your package or delivery method creates a better user experience and if it increases consumption.
“buzzback is more than just a research firm. They are strategic partners and an extension of our Insights and Marketing. They are masterful at making me look great through their story-telling abilities. 😊”