Brand Development

Ownable White Space. Consumer Trusted.

People are not Percentages

Imagine a study that isn’t just a playback data dump but an illustrative story providing immersive understanding about what your brand stands for, where it's positioned now, and where consumers say it can go. Actionable data-driven insights with visual reports illustrating emotional connections, equities, how to innovate brand development strategies and extend your brand to new spaces.

Define Your Position, Personify Your Brand & Identify the Most Promising Paths Forward
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Where does the brand stand & why

Gain detailed foundational understanding of your consumer/category/brand connection

  • What does my brand stand for?
  • How do users & competitive prospects view my brand?
  • Why are loyalists loyal?
  • Why do lapsers lapse?
  • What are unmet needs?
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A 360 consumer brand view to help you build a better consumer connection

Bring your brand to life in a meaningful way with visual, verbal and video cues consumers use to describe your brand.

  • What are visual, verbal, and emotional connections to my brand?
  • How do I personify my brand (especially vs. competitors)?
  • What does brand performance look like?
  • Where can I find white space?
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Own your zone

A clear road map to consumer-informed opportunities for expansion and innovation, delivered in a narrative that’s easy to communicate and run with.

  • What is my brand’s core foundation?
  • What are competitive strengths and weaknesses?
  • Where can I take my brand? What’s ownable?
  • What products/services are possible as brand extensions or new innovation?
Connecting The Dots on Insight & Implications

…a huge benefit to have you with us through these stages of brand development to make sure we are connecting the dots on insight and implications for our path ahead.

Vice President, Global Marketing
Seafood Company
Brand Extendibility

How a major food brand explored potential through brand extension

Don’t know where to take your brand or where you have permission to play?

Learn More
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% 60
Shoppers prefer to buy new products from trusted brands
% 43
Spend more money on familiar brands
% 64
Say shared values help create trust with a brand
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Success Stories

See how buzzback inspires creativity and confidence.

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