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insights
Our white papers focus on topics both timely and relevant to today’s marketers. Typically these publications feature in-depth learning about a consumer group, or category information related to a changing marketplace. They integrate our award-winning tools to give you an example of how our techniques deliver richer insights and more depth.Feel free to browse some of our more recent publications, request a copy, or submit an idea for a future study.
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infographics
Impact of Student Debt
Diplomas aren’t the only thing graduates are earning these days – many have acquired crushing college debt they weren’t prepared for. Our latest study finds graduates feeling deceived, disillusioned and deprived. Our Impact of Student Debt survey included 501 US residents, ages 21+, who have graduated college or graduate school since 2001 and took out a student loan to fund their education. Full report available. Email info@buzzback.com for more information.
archives
- Impact of Student Debt
- Moms Know Best
- Eat, Drink & Be Cheery: Sports & Snacks
- Attitudes & Behaviors of Charitable Giving
- He Said. She Said. Valentine’s Day Revealed.
- UK Unpacking Value
- US Unpacking Value
- Election Buzz
- Understanding Natural
- Facebook, As Told By You
- Children & Facebook, As Told By Parents
- Physician & Patient Perspectives On Diabetes
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discussions
Admap Article: The Visual Language of Brands
By Becky Cormack and Martin Oxley,Buzzback
What’s in a word? Language is one of the most powerful tools at our disposal – and if you are marketing or positioning a brand, product or service, it can also be one of the most difficult to use wisely. Words are fluid, open to interpretation. They don’t always have bedrock meaning that can be communicated clearly to consumers. When determining the essence of a brand, or how people feel about its positioning, how can marketers be sure that what they mean is what consumers hear? Further, meaning is more often coded and communicated visually – on packaging for example – making the interpretation of meaning even more challenging. (Continue reading the full article from the 2013 issue of Admap)
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Below is our full article from www.rwconnect.esomar.org, where we uncover the path to achieving VALUE for your brand or product. Click here to view the article on their website.
by Adam Hasho, Tatiana Gormley, & Martin Oxley
When BuzzBack reached out to an international group of marketing and insight professionals and asked what theme they were most interested in learning more about, the ‘winner’ was value. It’s not surprising. In a marketing world where price is often the weapon of choice and where internecine price wars can easily erupt, there is an obvious need to focus on all aspects of the value equation.
Understanding perceptions and dimensions of value helps to provide a firm and defencible foundation for brand or product positioning. There are many facets to the word value, and understanding how your consumer perceives value is critical. When looking for a contemporary and useful definition of value we came across a concise and powerful quote from Warren Buffett, “Price is what you pay. Value is what you get.” Of course, he mentions value, but what is value?
To address this question we undertook an exploratory study with 1500 adult consumers in the US, UK, and China, all 18+ to explore this issue. (more…)
