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Over the last 2 years, we've seen Covid-19 significantly propel the adoption of virtual technologies in our everyday lives. As these technologies continue to mature, businesses will need to keep ahead, understanding that virtual experiences require new ways of thinking that forge relationships and communities around brands.
While only a small percentage have experienced a brand’s AR platform(s) to date, satisfaction is high.
Top reported categories best suited for AR:
Some brands are already successfully leveraging the power of AR to reach consumers
Brands already embracing traditional VR
No headset, no problem - brands adapting VR to reach consumers in new ways