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Over the last 2 years, we've seen Covid-19 significantly propel the adoption of virtual technologies in our everyday lives. As these technologies continue to mature, businesses will need to keep ahead, understanding that virtual experiences require new ways of thinking that forge relationships and communities around brands.

 

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The AR/VR market for retail is projected to continue growing rapidly

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There is more opportunity now than ever to utilize AR/VR in new ways

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Walk before you run: AR as a way into the virtual space

While only a small percentage have experienced a brand’s AR platform(s) to date, satisfaction is high.

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Top reported categories best suited for AR: 

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Some brands are already successfully leveraging the power of AR to reach consumers

 

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Virtual reality as an emerging home for e-commerce 

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*Males and millennials express the most interest in utilizing VR

 

Top reported categories for VR e-commerce: 

 

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Brands already embracing traditional VR

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No headset, no problem - brands adapting VR to reach consumers in new ways

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Want to know more? Check out our AR/VR White Paper here.
 
Explore our Metaverse Infographic here.

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