| Martin Oxley (2)

market research

3 minute read

| March 17, 2015

Turning Data Into Insight Into Action

I recently moderated three one hour sessions with marketing professionals at the Richmond... Read More

Health + Wellness

2 minute read

| February 10, 2015

Dining Trends in the Age of Millennials

Are Millennials behind the demise of fast food as we know it? Or to borrow from Mark Twain,... Read More

restaurants

3 minute read

| June 20, 2014

‘Infobesity’, The Power of Imagery and Temptation

I am an avid reader of the impact of technology on consumer’s lives. I read, listen and watch... Read More

claims

1 minute read

| March 11, 2014

‘Claimsbait’ – What Can We Learn from BuzzFeed to Help Develop Better Claims?

BuzzFeed measure the success of their content by what people click on. This real-time... Read More

brand

1 minute read

| January 15, 2014

Brand/Consumer Convergence

There is a remarkable artist called Liu Bolin (a.k.a. The Invisible Man Artist). I saw a... Read More

brands

2 minute read

| January 7, 2014

What’s Going On? The Strongest Weakling in the Marketing Mix...

I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind... Read More

consumer insights

2 minute read

| December 2, 2013

Do You Research in Colour? And When Green is, Well, Blue.

While flicking through songs on Spotify recently, I came across an old favourite called ‘Do... Read More

innovation

2 minute read

| November 28, 2013

Dare to Be Different

Every so often I find myself in a conversation with a brand manager whose objective is to... Read More

Load More Posts

market research

3 minute read

| March 17, 2015

Turning Data Into Insight Into Action

I recently moderated three one hour sessions with marketing professionals at the Richmond... Read More

Health + Wellness

2 minute read

| February 10, 2015

Dining Trends in the Age of Millennials

Are Millennials behind the demise of fast food as we know it? Or to borrow from Mark Twain,... Read More

restaurants

3 minute read

| June 20, 2014

‘Infobesity’, The Power of Imagery and Temptation

I am an avid reader of the impact of technology on consumer’s lives. I read, listen and watch... Read More

claims

1 minute read

| March 11, 2014

‘Claimsbait’ – What Can We Learn from BuzzFeed to Help Develop Better Claims?

BuzzFeed measure the success of their content by what people click on. This real-time... Read More

brand

1 minute read

| January 15, 2014

Brand/Consumer Convergence

There is a remarkable artist called Liu Bolin (a.k.a. The Invisible Man Artist). I saw a... Read More

brands

2 minute read

| January 7, 2014

What’s Going On? The Strongest Weakling in the Marketing Mix...

I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind... Read More

consumer insights

2 minute read

| December 2, 2013

Do You Research in Colour? And When Green is, Well, Blue.

While flicking through songs on Spotify recently, I came across an old favourite called ‘Do... Read More

innovation

2 minute read

| November 28, 2013

Dare to Be Different

Every so often I find myself in a conversation with a brand manager whose objective is to... Read More

Load More Posts

buzzback blog

Martin Oxley