Interactive Workshop @ IIeX - Creating an Impactful Online Influencer Strategy

BuzzBack will be conducting an interactive workshop at the Insight Innovation Exchange North American conference. The most innovative, disruptive and client-driven insights event in the world, IIeX North America will be held in Austin from April 23rd-25th, 2019. Don't miss our interactive workshop presentation, DISCOVER + DESIGN: Secrets to Creating an Impactful Online Influencer Strategy, on Tuesday, April 23rd at 12:00pm.


DISCOVER + DESIGN: Secrets to Creating an Impactful Online Influencer Strategy

By 2021, it’s estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and how we shop.

Join us for an interactive workshop where you’ll get a chance to collaborate with peers from Wrigley, Ferrara, IHG, Pfizer and others to explore how to better reach and affect consumers in the age of online and social media influence.

  • DISCOVER what motivates consumers in different categories, who they are interacting with & why and how their behavior is impacted by social media influencers
  • DESIGN an online influencer strategy featuring IRL client challenges in confection, travel, healthcare and beauty with peers


Session Details

Date: Day 1 - Tuesday, April 23
Time: 12:00 pm - 1:00 pm
Location: Track 4

  • Carol Fitzgerald, President & CEO
  • Silvena Milenkova, Chief Research Officer