BuzzBack will be exhibiting at the 2019 Quirk’s Event held at the Navy Pier Festival Hall B, Chicago, IL from April 2-3, 2019. Don't miss our presentation, Collaborate + Listen: Learn How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement. Or, if you're not able to attend, you can stop by our booth #603 to learn about the latest developments in mobile research. Hope to see you there!
Collaborate + Listen: Learn How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement
By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and it’s also changed the way we shop.
In the age of online and social media influence, understand what motivates consumers in different categories, need states and even specific segments of consumers. Also learn how Ricola uses consumer behavior and their connections with brand influencers to reach target consumers in a more engaging and compelling way.
Key Takeaways:
- What factors online or social media influence purchase behavior
- Understand where consumers turn for key categories
- How to use influencers and connections with influencers to better connect to consumers
Session Details
Speaker: Silvena Milenkova, Chief Research Officer
Date: Day 1 - Tuesday, April 2
Time: 10:45 am - 11:15 am
Location: Room 5
