Jonathan Weiser to Present at IIeX Health

BuzzBack is thrilled to be a gold sponsor at the IIeX Health event in Philadelphia, taking place on March 27th, 2018. Please stop by table 10 to talk with us and drop off your business card for a chance to win a $50 Amazon gift card! Also, come by Track 1 at 2:10pm to hear Jonathan Weiser, VP Healthcare Practice Lead, present 10 Effective Techniques To Inspire Patients To Tell All.

BuzzBack developed more than 10 creative techniques, rooted in qualitative research, and tested these in a quantitative online setting, fielding an A&U study with patients battling Crohn’s Disease. Join us as we walk you through each of these 10 techniques and the unique insights we uncovered.

You’ll get a glimpse of our newest engagement techniques for online storytelling to:

  • Understand patients as people
  • Gain insight into how their disease fits into their lives
  • Hear patients in their own voices – with quantitative data to back it up

Learn how you can attain a more nuanced understanding around attitudes & experiences, relationships with HCPs, and where patients seek out access & support – ultimately leading to a more profound impact on your communications strategy.


10 Effective Techniques To Inspire Patients To Tell All
2:10pm - 2:30pm
Track 1