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Martin Oxley, Managing Director, along with Jenny Lindsay, Director of Client Services, both of BuzzBack Europe, will be presenting at the Market Research Society's Methodology in Context Conference taking place on November 22, 2018 in London. Their presentation, Hiding in Plain Sight: Fresh Insight Strategies for New Product Development, will begin at 10:40 am. Don't miss the latest MRS one-day conference which will examine the genesis, practice and implications of methodologies that generate valuable consumer and citizen insight.
Hiding in Plain Sight: Fresh Insight Strategies for New Product Development
We all know that the success rate of New Product Development (NPD) is low. In response we have improved our models, made ourselves more agile, and looked for ways to improve our ability to predict. But are we looking in the right place? By turning the NPD spotlight away from customers and into the very organisations we work for, a better measure may emerge. Discover how insight can help to bolster development muscle by turning the NPD process on its head and establishing a frictionless relationship with stakeholders.