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Martin Oxley, Managing Director of BuzzBack Europe, will be speaking together with Pia Blase of HERE Technologies at the 2018 ESOMAR Congress on 24th September, 2018 at 4pm. Martin and Pia's presentation, The Privacy Paradox - Data Sharing in the Age of Always On has also been nominated for the Congress 2018 Award for Best Paper Overall, also known as the Fernanda Monti Award. HERE and BuzzBack will present the results of a “Autonomous World” study conducted in US, UK, Germany, Australia, France, Netherlands, Brazil and Japan that focuses on these specific issues.
This study highlights attitudes and awareness around the use of location data in the past, currently, and in a more autonomous future where current systems for providing consent regarding privacy on consumer’s devices, and increasing consumer awareness and control of their privacy, will be significantly different.
We will explore:
ESOMAR Congress, which takes place in Berlin, Germany from 23rd-26th September, 2018, has been leading the way in insights innovation for 7 decades. Don't miss four days of content that will impact your success.