Join Martin Oxley at 2pm on 16 Sept, as he presents BuzzBack's latest global research findings on what premium means to consumers. Luxury Research 2015 is an exciting, new one day event from MRS. For more details on Martin's presentation, please read below or click here to view more details on the event.
Wooing the premium consumer
This presentation covers a recent study on what premium means to consumers in China, Brazil, UK and USA. It covers:
• Imagery, visual cues and personal emotions that consumers link to premium • Attributes that differentiate premium products • The difference between luxury and premium • Specific brands associated with premium in numerous product categories • Decoding the language & imagery that compels purchase