NEW at IIeX: BuzzBack presents The ABC’s of Gen Z

Carol Fitzgerald, President & CEO of BuzzBack will be speaking at the Insight Innovation Exchange North American conference in Atlanta on Tuesday, June 14th from 4:20pm - 5:00pm. In keeping with the conference theme of new ideas and new approaches,  Carol will be presenting never before seen research findings from our work with Faith Popcorn. Be sure to add this presentation to your calendar now. You don't want to miss The ABC’s of Gen Z: Their Attitudes, Behaviors & Concerns  on Tuesday, June 14th from 4:20pm - 5:00pm on the interactive workshop track. For more information on her presentation, please see below or if you can’t make it, drop us a line.

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The ABC’s of Gen Z: Their Attitudes, Behaviors & Concerns

Just as we’ve gotten to know Millennials, the Gen Z consumer has popped on the marketing radar. Hyper-connected, anxiety-ridden teens are about to enter the workforce and have started to wield their purchasing power.  Join BuzzBack, in collaboration with Faith Popcorn’s BrainReserve, as we share results from our new Gen Z study. You’ll participate in a creative workshop to explore attitudes, behaviors and concerns of both Gen Z and Millennials in the US & UK, and find out how they compare. We’ll flesh out these young consumers as we delve into the new findings and hear additional perspectives by Faith Popcorn’s BrainReserve experts.


Topic(s): consumer insights , events , A&U , Gen Z