Attitudes & Behaviors of Charitable Giving

BuzzBack partnered with AHA's Go Red For Women campaign to show support for their mission to have a passionate, emotional, and social initiative designed to empower women to take charge of their heart health. Over 500 women across the US participated in the research, focused at understanding how to better drive support for the Go Red For Women Cause, the heart of which aims to dispel the myths and raise awareness of heart disease as the number one killer of women. The new study reveals women’s general behaviors, attitudes, drivers and perceptions around charitable giving.