Making a Difference

I like to think some of the things I do ultimately make a difference. Changing things for the better drives me and was the inspiration behind founding BuzzBack to innovate market insights. But I also wanted to create a company culture that continually seeks to make a difference beyond the industry. This founding and defining characteristic has been a magnet for like-minded people – particularly millennials who are especially purpose driven. This quest contributes to our strong sense of tribal pride and shared vision.

That’s why days like yesterday are so personally meaningful.

Participating in the Susan G. Komen Race for the Cure in Central Park, we came together to make a difference while representing our core value of Teamwork outside our NYC office walls. I’m pleased to share that our own small group of racers exceeded our fundraising goal. We were surrounded by many of our clients: Pepsi sponsored the event and Pfizer was there with a team of their own.

It didn't matter if we won. That wasn’t the point – making that all-important difference was. We were excited to be together, enjoy the day and support a worthy cause. I didn’t have to tell anyone to participate. They came because it was the right thing to do. I couldn't have been more proud of the group that represented the brand we’re building together. I thought to myself, “This is who we are.” Compelled to make a difference. It’s as plain and simple as that.