Is your brand trying too hard to be "Authentic?" Can you really have an Authentic positioning? Are there building blocks of an Authentic positioning? What might be the rewards of embracing an Authentic brand platform? Our latest study shares research from 5 markets – US, UK, China, Brazil and France.
In this 20 minute webinar, you'll learn:
Consumer perceptions about Authenticity
Visual and verbal cues that trigger associations
Attributes that differentiate Authentic products
Products and brands associated with Authenticity across categories