Ricola's 3 Steps to a Successful Product Launch

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How Ricola implemented a 3-step program leveraging interactive insights for market success

In this 20 minute webinar, learn the 3 steps Ricola implemented to uncover vital insights to launch a winning new product. The case study details three critical mileposts to a faster launch journey:

  • Concept optimization and IHUT - Will the product be a strong performer?
  • Ad evaluation - Which idea & execution best deliver the product message?
  • In-store reactions via mobile experience - How to improve performance on shelf?