Hyper-connected, anxiety-ridden Gen Z is about to enter the workforce and wield their purchasing power. Just as we get a handle on Millennials, it's time to start learning what makes a new cohort of consumers tick. Join BuzzBack, in collaboration with Faith Popcorn's BrainReserve, as we share results from our new Gen Z study.
In this 25-minute webinar you'll learn:
Who they look up to and want advice from (hint: it may not be who you'd think)
What their biggest fears and their life goals are (so far)
How their attitudes might shape product development in health, nutrition and tech
Where to connect with them and why
We'll look at findings from our primary research with US and UK consumers, augmented with insight from global experts and culture-spotters contributed by BrainReserve.