As consumers are increasingly concerned about privacy, the positive impact of brand trust is more important than ever. As a brand owner, have you identified impactful opportunities and threats? How can you ensure your brand is among the most trusted, and will remain intact in days ahead?
Tatiana Gormley, VP of Global Insights, buzzback, presented results of our multi-stage study, with 10,000 respondents in 10 markets (US and UK focus for some follow up questions), with a look ahead to emerging trends from Mary Meehan, co-founder of Panoramix Global, to inform and guide brands and data collectors on how to use data in a way that ensures brand trust.
You’ll learn:
What’s changed in the last 2 years
Which brands are the most trusted
Feelings about the future of data safety
Recommendations for data collectors
Want more? Contact us now for an in-person or over the phone presentation for you or your team.