How can the consumer be immersed in the innovation process from the very outset?

Dieter Deceuninck, Global Director Strategy and Insights - Waters and Aquadrinks for Danone and Martin Oxley, Managing Director Europe for buzzback, at the MRS Impact 2021 conference. They examined how a blend of techniques surfaced new insights for all departments, setting the foundation for future initiatives to strategically plan, deliver and communicate.