Consumers are flocking to CBD in droves - myth or fact? Learn how UK & US consumers feel about CBD and trendy ingredients when it comes to new products. This new study features qual-quant & mobile approaches plus social listening to explore this hot new topic. With trend and new product purchases from Mintel, you'll uncover the real facts & myths of CBD.

You'll learn:

  • Current perceptions, behaviors and feelings toward CBD and new trendy ingredients
  • Benefits & claims inspiring purchase, as well as barriers and concerns that prevent purchase
  • Ways brands can leverage growth in CBD categories
  • Top products they're buying and why (Mintel)
  • How and when to expertly craft a hybrid/mixed-method approach for optimal understanding and activation