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Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
Who We Serve
Industries
Clients
Inspiration
Research
the buzz
Self-Directed Healthcare
Sustainability
Augmented & Virtual Realities
The Future of Shopping
Top Insights of 2022
Learn More
Success Stories
Blog
Infographics
Events
News
About Us
Events
Tatiana Gormley
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4 minute read
| April 19, 2023
New Ways to Test Claims
Does it matter how you test claims? When do you use MaxDiff? Sequential monadic? What’s TURF?
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