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Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
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Ad & Messaging
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Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
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Clients
Inspiration
Research
the buzz
The Healthcare Consumer
Premium & Value
FinTech
Learn More
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Tatiana Gormley
webinar
4 minute read
| April 19, 2023
New Ways to Test Claims
Does it matter how you test claims? When do you use MaxDiff? Sequential monadic? What’s TURF?
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