What’s after Gen Z? Alpha - here they come!

Gen Alpha boat Europe

Is Generation Alpha ready to rule the world? Are they already ruling their households and driving brand and purchasing decisions? What are their hopes and dreams?


We looked at behavior and trends among Gen Alpha, including:

  • Their interests - specific topics and activities from politics to gaming to cooking
  • Must-have products across several categories
  • Impact on parents’ purchases/brands
  • What’s next for brands among this emerging cohort

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Topic(s): webinar