1 minute read
| October 16, 2023

New Research on Premium - What it means & why

Is premiumization part of your strategy? In a world of inflation and pressures around... Read More
1 minute read
| October 11, 2023

Research Strategies to Ensure Launch Success

How well is your salesforce delivering on your product strategy? Is your messaging effectively... Read More
1 minute read
| October 4, 2022

World Federation of Advertisers - How do you translate happiness into brand success?

On October 5, the World Federation of Advertisers (WFA) will be hosting Christian Niederauer... Read More
2 minute read
| July 18, 2022

When it comes to sustainability – do consumers do what they say?

In June this year, Carol Fitzgerald was delighted to take part in this webinar with Progege. Read More
2 minute read
| July 15, 2022

The future of shopping – Shifts in consumer behavior and what’s next

Covid caused huge shifts in shopping behavior, and eCommerce achieved years of projected... Read More