World Federation of Advertisers - How do you translate happiness into brand success?

WFA happiness

On October 5, the World Federation of Advertisers (WFA) will be hosting Christian Niederauer (Colgate-Palmolive) and Martin Oxley (buzzback) as they share our recent research on happiness and having a discussion around:

  • What ‘happiness and well-being' means for consumers around the globe
  • Which brands are mostly associated with ‘happiness'
  • How brand owners can tap into ‘happiness’ to bring their consumers closer

Register here




Topic(s): conference