Understanding the Sustainability Consumer

Sustainability is a product differentiator but is still not a primary purchase driver for most consumers. How can brands influence that change?

One way is to understand the engaged sustainability consumer. We analyzed and engaged these consumers to help us learn why this group more consistently behaves in alignment with their sustainability values. 

Watch now as we present our approach to this research and the latest findings.

You’ll learn:

  • Who are the engaged consumers?
  • What are the barriers to translating engagement into action?
  • How can brands communicate their sustainability credentials to build  credibility and trust?


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Topic(s): webinar