New Research on Premium - What it means & why



Is premiumization part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium products?

Watch Now as we present our latest research on what Premium means to consumers in the US, UK, France and China.

You’ll learn:

  • What Premium and Value mean to consumers – with overlap & distinct differences
  • Types of brands & stores that signify Premium and Value
  • Emotions behind choosing Premium and Value products

Please feel free to share with others and if you would like to know more, just  email us


Topic(s): webinar