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Deep Water Dive: Building consumer centricity to drive effective planning
How can the consumer be immersed in the innovation process from the very outset?
Dieter Deceuninck, Global Director Strategy and Insights - Waters and Aquadrinks for Danone and Martin Oxley, Managing Director Europe for buzzback, on March 18, 2021 at the MRS Impact 2021 conference. They examined how a blend of techniques surfaced new insights for all departments, setting the foundation for future initiatives to strategically plan, deliver and communicate.