QUAL360 Europe 2022


Join Jenny Lindsay, buzzback Client Services Director, and Sarah Zijderveld-Darke, Global Consumer & Data Insights Director at RB on April 5 at QUAL360 in Berlin.

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How Reckitt is using an agile qual approach to drive faster and smarter innovation

  • Incorporating agile principles into qualitative research: Recognising where and when it works most effectively
  • Emerging agile technologies and platforms: Leveraging technology to amplify and improve quality of insights
  • Analysing what to avoid when implementing agile qualitative techniques


Topic(s): conference