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October 5th is National Do Something Nice Day! In honor of the holiday, we want to do something nice for the unsung heroes of qualitative research the dedicated moderators who play a crucial role in generating exceptional insights. 

We recognize qualitative research would be impossible without a passionate moderator

A moderator’s role extends far beyond mere facilitation; they are the empathetic listeners, the patient questioners, and the orchestrators of meaningful conversations. Moderating requires a certain skillset we don’t all have—the ability to peel back layers from complete strangers, knowing the greatest insights emerge from the depths of human connection.

On Do Something Nice Day, we’re taking the time to acknowledge the thousands of unseen things moderators do to gather the insights we need. We know the extraordinary lengths they often go to in order to bridge the gap between business questions and the human experience. Their commitment takes them near and far, immersing themselves fully in each project's unique context, and exposing their vulnerability to foster a safe and comfortable environment.


Help us show our appreciation to all the research moderators who work tirelessly day in and day out.

Nominate a moderator who has made a difference for your team, and we'll send them your heartfelt thanks, along with a Starbucks gift card as a token of appreciation.

Nominate A Moderator