It's no longer online vs in-store, it's online and in-store. Understanding the new shopper journey requires you to connect with consumers real-time.

We presented a uniquely mobile approach and show how Land O' Frost - a Chicago-based leader in lunch meat - used mobile research to understand the consumer journey online and in-store, identify gaps and pivot positioning for more successful sell-through.

You'll learn:

- Unique ways to develop a mobile-first research approach

- How to design your next study for a mobile experience

- Ways to leverage behavioral [passive] data to augment learning​​​​​​


Want more? Contact us now for an in-person or over-the-phone presentation for you or your team.