Consumers care about sustainability and believe sustainable brands/products have higher value.
Many look to explain or assign blame - from COVID, government mismanagement to worker and truck driver shortages, media exaggeration, and - in the UK – Brexit.
Working from home during COVID has not only shifted our ideals, but also our expectations.
Unprecedented shifts in consumer sentiment and behaviors will impact a number of categories in the future.
Most agree, technology issues need to be addressed.
For most Gen Alpha kids, technology is introduced before the age of 5.