In case you missed it, here are the top insights from the past few months.
Shopping Behaviors Are Changing
The pandemic moved shopping online - how are consumers shopping now, and what is the impact of inflation on their choices?
The Summer of Changing Plans
What happened in the summer of 2022? Was it the summer consumers anticipated? If not, what caused a change of plans? Check out how consumers feel about all this and why.
Consumers care about sustainability and believe sustainable brands/products have higher value.
Here Comes the Metaverse!
We asked consumers how they feel about all things Metaverse, and their answers may surprise you.
What does Happiness Mean to Consumers?
Happiness is important for our own wellbeing, and for brand growth. When consumer sentiment is positive, it leads to confidence and economic growth. But how can brands link their activities to this elusive emotional feeling of wellbeing?