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Wearable technologies are becoming more and more popular these days and one of the hottest wearable technologies to be announced at the Consumer Electronics Show (CES) last week in Vegas was the Netatmo June bracelet. The bracelet measures your sun exposure and can tell you when to apply sunscreen or when to get out of the sun by sending alerts to an iOS device.
With aesthetics becoming increasingly more important in our everyday lives, Netatmo knew that consumers should want to wear the bracelet in order for it to work. So they teamed up with Louis Vuitton and Harry Winston collaborator Camille Toupet to give the bracelet a sleek and sophisticated design.
But, do we really need better skin care habits?
We recently conducted a global Healthy Skin exploratory and found that while US & UK respondents understand the importance of SPF and sun protection, many describe their own skin as having age spots, blemishes commonly located on parts of the body that are exposed to the sun. While Brazilians, who are more likely to talk about the importance of SPF protection (unaided) tend to describe their skin as as being spot free. The difference seems to be in knowing what to do and actually incorporating it into your every day life.
While protection from the harmful effects of the sun is a fairly new practice for most, Netatmo is hoping the June bracelet will help form better skin care habits on a regular, every day basis. A company spokesperson stated, "Women are conscious of the need to use sun protection on vacation and sunny days, but there is a lack of awareness to protect oneself in everyday life. The sun rays can be strong and cause sun damage even on overcast days. This product is meant to help women know when and how to protect their skin every day from sun damage."
To request our Healthy Skin White Paper, click here.