| Melanie Degnan

company culture

2 minute read

| October 13, 2021

The MRS Inclusion Pledge - It Was a No-Brainer For Us

We recently signed the MRS Inclusion Pledge that asks CEOs to make five commitments towards... Read More

3 minute read

| August 12, 2021

Consumer Sentiment — What we didn't tell you...

Life. Parenting. Eating. Drinking. Work. Exercise. COVID. Every month, we check in with... Read More

5 minute read

| August 10, 2021

Do you know Gen Alpha?

Top 3 Interesting Things I Learned from Our Gen Alpha Study (As A Gen Alpha Parent) Read More

exploratory

3 minute read

| May 12, 2015

Why The Research Plan Needs to be Globalized

Did you know that there are 50 different Eskimo words for 'snow'? Or that those who live in... Read More

innovation

4 minute read

| January 12, 2015

Welcome (Back) to 2015

Welcome to 2015! Or is it, welcome back to 2015? In case you've forgotten, or maybe you're... Read More

CPG

2 minute read

| November 25, 2014

On Your Mark. Get Set. Shop!

It seems like everyone, almost everywhere kicked this holiday season into high gear over the... Read More

brand exploratory

2 minute read

| October 10, 2014

That Word Doesn't Mean What You Think It Means...

Have you seen the post about the 25 Common Words That You've Got Wrong? It's been showing up... Read More

consumer insights

3 minute read

| August 11, 2014

Sneak Peek: What's in Your Backpack for Back-to-School?

Back-to-school sales are everywhere and it's got me reminiscing for the days when I was a... Read More

consumer journey

3 minute read

| July 15, 2014

Home Improvement Sneak Peek - What Inspires You To Renovate or Redecorate?

I think it's safe to say that the home improvement category has received a huge boost in part... Read More

Load More Posts

company culture

2 minute read

| October 13, 2021

The MRS Inclusion Pledge - It Was a No-Brainer For Us

We recently signed the MRS Inclusion Pledge that asks CEOs to make five commitments towards... Read More

3 minute read

| August 12, 2021

Consumer Sentiment — What we didn't tell you...

Life. Parenting. Eating. Drinking. Work. Exercise. COVID. Every month, we check in with... Read More

5 minute read

| August 10, 2021

Do you know Gen Alpha?

Top 3 Interesting Things I Learned from Our Gen Alpha Study (As A Gen Alpha Parent) Read More

exploratory

3 minute read

| May 12, 2015

Why The Research Plan Needs to be Globalized

Did you know that there are 50 different Eskimo words for 'snow'? Or that those who live in... Read More

innovation

4 minute read

| January 12, 2015

Welcome (Back) to 2015

Welcome to 2015! Or is it, welcome back to 2015? In case you've forgotten, or maybe you're... Read More

CPG

2 minute read

| November 25, 2014

On Your Mark. Get Set. Shop!

It seems like everyone, almost everywhere kicked this holiday season into high gear over the... Read More

brand exploratory

2 minute read

| October 10, 2014

That Word Doesn't Mean What You Think It Means...

Have you seen the post about the 25 Common Words That You've Got Wrong? It's been showing up... Read More

consumer insights

3 minute read

| August 11, 2014

Sneak Peek: What's in Your Backpack for Back-to-School?

Back-to-school sales are everywhere and it's got me reminiscing for the days when I was a... Read More

consumer journey

3 minute read

| July 15, 2014

Home Improvement Sneak Peek - What Inspires You To Renovate or Redecorate?

I think it's safe to say that the home improvement category has received a huge boost in part... Read More

Load More Posts

buzzback blog

Melanie Degnan