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brand exploratory
2 minute read
| November 17, 2015

Got a Premium Brand? Here’s How to Win Over Consumers in China.

National Geographic’s 2014 Greendex found that consumer attitudes about sustainability and the... Read More
brand exploratory
2 minute read
| September 9, 2015

More Delight. Less Disappointment.

Zappos. Warby Parker. Lumoid. Casper Mattresses. What do these companies have in common? A... Read More
consumer insights
| August 18, 2015

Wooing the Premium Consumer

Marketing a premium product & looking to... Read More
brand exploratory
4 minute read
| July 28, 2015

Building Brand Love With Feeling

This month in New York, SheKnows Media presented the first annual Femvertising Awards at the... Read More
Coca-Cola
3 minute read
| June 19, 2015

Do Consumers Want Green Coca-Cola?

Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage... Read More
consumer insights
2 minute read
| June 8, 2015

Are Avatars What's Next for Your Brand?

What does online dress game, Stardoll and virtual world game, Second Life have in common with... Read More
consumer insights
2 minute read
| April 29, 2015

Read My Lips! And Eyes! And...

Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from... Read More
consumer insights
2 minute read
| April 16, 2015

Are Consumers Growing Sour on Sugar and Sweet on Stevia?

Fat. Carbs. High Fructose Corn Syrup. And now sugar. All nutritional villains in the... Read More
consumer insights
1 minute read
| October 22, 2014

We're Focused on Millennials

Over the past couple of weeks, I've visited more than a dozen clients on two continents. Just... Read More
Load More Posts
brand exploratory
2 minute read
| November 17, 2015

Got a Premium Brand? Here’s How to Win Over Consumers in China.

National Geographic’s 2014 Greendex found that consumer attitudes about sustainability and the... Read More
brand exploratory
2 minute read
| September 9, 2015

More Delight. Less Disappointment.

Zappos. Warby Parker. Lumoid. Casper Mattresses. What do these companies have in common? A... Read More
consumer insights
| August 18, 2015

Wooing the Premium Consumer

Marketing a premium product & looking to... Read More
brand exploratory
4 minute read
| July 28, 2015

Building Brand Love With Feeling

This month in New York, SheKnows Media presented the first annual Femvertising Awards at the... Read More
Coca-Cola
3 minute read
| June 19, 2015

Do Consumers Want Green Coca-Cola?

Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage... Read More
consumer insights
2 minute read
| June 8, 2015

Are Avatars What's Next for Your Brand?

What does online dress game, Stardoll and virtual world game, Second Life have in common with... Read More
consumer insights
2 minute read
| April 29, 2015

Read My Lips! And Eyes! And...

Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from... Read More
consumer insights
2 minute read
| April 16, 2015

Are Consumers Growing Sour on Sugar and Sweet on Stevia?

Fat. Carbs. High Fructose Corn Syrup. And now sugar. All nutritional villains in the... Read More
consumer insights
1 minute read
| October 22, 2014

We're Focused on Millennials

Over the past couple of weeks, I've visited more than a dozen clients on two continents. Just... Read More
Load More Posts
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