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2 minute read
| November 17, 2015

Got a Premium Brand? Here’s How to Win Over Consumers in China.

National Geographic’s 2014 Greendex found that consumer attitudes about sustainability and the... Read More
2 minute read
| September 9, 2015

More Delight. Less Disappointment.

Zappos. Warby Parker. Lumoid. Casper Mattresses. What do these companies have in common? A... Read More
| August 18, 2015

Wooing the Premium Consumer

Marketing a premium product & looking to... Read More
4 minute read
| July 28, 2015

Building Brand Love With Feeling

This month in New York, SheKnows Media presented the first annual Femvertising Awards at the... Read More
3 minute read
| June 19, 2015

Do Consumers Want Green Coca-Cola?

Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage... Read More
2 minute read
| June 8, 2015

Are Avatars What's Next for Your Brand?

What does online dress game, Stardoll and virtual world game, Second Life have in common with... Read More
2 minute read
| April 29, 2015

Read My Lips! And Eyes! And...

Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from... Read More
2 minute read
| April 16, 2015

Are Consumers Growing Sour on Sugar and Sweet on Stevia?

Fat. Carbs. High Fructose Corn Syrup. And now sugar. All nutritional villains in the... Read More
1 minute read
| October 22, 2014

We're Focused on Millennials

Over the past couple of weeks, I've visited more than a dozen clients on two continents. Just... Read More
2 minute read
| November 17, 2015

Got a Premium Brand? Here’s How to Win Over Consumers in China.

National Geographic’s 2014 Greendex found that consumer attitudes about sustainability and the... Read More
2 minute read
| September 9, 2015

More Delight. Less Disappointment.

Zappos. Warby Parker. Lumoid. Casper Mattresses. What do these companies have in common? A... Read More
| August 18, 2015

Wooing the Premium Consumer

Marketing a premium product & looking to... Read More
4 minute read
| July 28, 2015

Building Brand Love With Feeling

This month in New York, SheKnows Media presented the first annual Femvertising Awards at the... Read More
3 minute read
| June 19, 2015

Do Consumers Want Green Coca-Cola?

Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage... Read More
2 minute read
| June 8, 2015

Are Avatars What's Next for Your Brand?

What does online dress game, Stardoll and virtual world game, Second Life have in common with... Read More
2 minute read
| April 29, 2015

Read My Lips! And Eyes! And...

Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from... Read More
2 minute read
| April 16, 2015

Are Consumers Growing Sour on Sugar and Sweet on Stevia?

Fat. Carbs. High Fructose Corn Syrup. And now sugar. All nutritional villains in the... Read More
1 minute read
| October 22, 2014

We're Focused on Millennials

Over the past couple of weeks, I've visited more than a dozen clients on two continents. Just... Read More