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Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
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the buzz
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Learn More
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See where we've been, and where we're going...
market research (4)
CPG
3 minute read
| May 28, 2015
Nuts: Health Snack or Too Much Fat?
Are they or aren’t they?
Read More
market research
2 minute read
| May 20, 2015
Inspired by Magic
I am just returning from the SiriusDecisions conference where we co-presented with Lionbridge....
Read More
CPG
3 minute read
| May 5, 2015
There’s a Bug in My Soup…On Purpose
When the U.N. declared back in 2013 that we humans should eat more bugs, it was an idea that...
Read More
consumer insights
2 minute read
| April 29, 2015
Read My Lips! And Eyes! And...
Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from...
Read More
market research
3 minute read
| March 17, 2015
Turning Data Into Insight Into Action
I recently moderated three one hour sessions with marketing professionals at the Richmond...
Read More
consumer journey
3 minute read
| February 19, 2015
Humanizing the Patient-to-Medicine Connection
One of the challenges facing the healthcare sector at large is patient adherence. It's a topic...
Read More
dating apps
1 minute read
| February 4, 2015
Connecting to Couple Up
According to a study conducted by Edible Arrangements in 2014, it appears that Millennials...
Read More
Health + Wellness
4 minute read
| January 27, 2015
Oh, I See Now! – Using Visual Communication to Improve Adherence
The high level of nonadherence across all therapeutic categories is a hot topic, and becoming...
Read More
recruiting talent
1 minute read
| October 28, 2014
Inspiring Who's Next
Recently BuzzBack hosted 16 students from my alma mater to learn about our company and hear...
Read More
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Industry
Food & Beverage
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Healthcare
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Technology
CPG
3 minute read
| May 28, 2015
Nuts: Health Snack or Too Much Fat?
Are they or aren’t they?
Read More
market research
2 minute read
| May 20, 2015
Inspired by Magic
I am just returning from the SiriusDecisions conference where we co-presented with Lionbridge....
Read More
CPG
3 minute read
| May 5, 2015
There’s a Bug in My Soup…On Purpose
When the U.N. declared back in 2013 that we humans should eat more bugs, it was an idea that...
Read More
consumer insights
2 minute read
| April 29, 2015
Read My Lips! And Eyes! And...
Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from...
Read More
market research
3 minute read
| March 17, 2015
Turning Data Into Insight Into Action
I recently moderated three one hour sessions with marketing professionals at the Richmond...
Read More
consumer journey
3 minute read
| February 19, 2015
Humanizing the Patient-to-Medicine Connection
One of the challenges facing the healthcare sector at large is patient adherence. It's a topic...
Read More
dating apps
1 minute read
| February 4, 2015
Connecting to Couple Up
According to a study conducted by Edible Arrangements in 2014, it appears that Millennials...
Read More
Health + Wellness
4 minute read
| January 27, 2015
Oh, I See Now! – Using Visual Communication to Improve Adherence
The high level of nonadherence across all therapeutic categories is a hot topic, and becoming...
Read More
recruiting talent
1 minute read
| October 28, 2014
Inspiring Who's Next
Recently BuzzBack hosted 16 students from my alma mater to learn about our company and hear...
Read More
2
3
4
5
6
Load More Posts