2 minute read
| May 20, 2015

Inspired by Magic

I am just returning from the SiriusDecisions conference where we co-presented with Lionbridge.... Read More
CPG
3 minute read
| May 5, 2015

There’s a Bug in My Soup…On Purpose

When the U.N. declared back in 2013 that we humans should eat more bugs, it was an idea that... Read More
2 minute read
| April 29, 2015

Read My Lips! And Eyes! And...

Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from... Read More
3 minute read
| March 17, 2015

Turning Data Into Insight Into Action

I recently moderated three one hour sessions with marketing professionals at the Richmond... Read More
3 minute read
| February 19, 2015

Humanizing the Patient-to-Medicine Connection

One of the challenges facing the healthcare sector at large is patient adherence. It's a topic... Read More
1 minute read
| February 4, 2015

Connecting to Couple Up

According to a study conducted by Edible Arrangements in 2014, it appears that Millennials... Read More
4 minute read
| January 27, 2015

Oh, I See Now! – Using Visual Communication to Improve Adherence

The high level of nonadherence across all therapeutic categories is a hot topic, and becoming... Read More
1 minute read
| October 28, 2014

Inspiring Who's Next

Recently BuzzBack hosted 16 students from my alma mater to learn about our company and hear... Read More
1 minute read
| October 22, 2014

We're Focused on Millennials

Over the past couple of weeks, I've visited more than a dozen clients on two continents. Just... Read More