| marketing (2)

Health + Wellness

3 minute read

| August 7, 2014

The Next Big Player in the Health Care Industry

Just the other day, I saw an intriguing teaser about pet insurance on AMA TV. According to the... Read More

advertising

3 minute read

| July 1, 2014

Viral Marketing At The World Cup

The FIFA World Cup is upon us and of course, from a research point of view, the way brands... Read More

CPG

2 minute read

| June 18, 2014

Cloudscreen or Sunscreen?

With the official start of summer just around the corner, it seems like the importance of... Read More

consumer insights

3 minute read

| June 9, 2014

Minimalism is the New Luxury

There's a new saying sweeping the nation, “Not Owning Stuff is the New Owning Stuff". Sounds... Read More

alcoholic beverages

2 minute read

| April 28, 2014

Positioning Powdered Alcohol

In case you missed it, the Alcohol and Tobacco Tax and Trade Bureau catapulted powdered... Read More

retail

2 minute read

| March 28, 2014

Don't Mention It!

I read about a couple of fashion companies that, even though sustainability is part of their... Read More

consumer insights

2 minute read

| March 19, 2014

Brands Are Not Dead, But How We Market and Measure Them Is

As I was listening to talks on how to make brands relevant and develop innovative marketing... Read More

marketing

3 minute read

| February 27, 2014

Millennials Expect More From You

It is clear that in 2014, social media has a huge role to play in cultivating the relationship... Read More

cultural differences

1 minute read

| February 21, 2014

Are the French More Negative?

As a French native, I have the feeling that we - French people - are more negative. But is it... Read More

Load More Posts

Health + Wellness

3 minute read

| August 7, 2014

The Next Big Player in the Health Care Industry

Just the other day, I saw an intriguing teaser about pet insurance on AMA TV. According to the... Read More

advertising

3 minute read

| July 1, 2014

Viral Marketing At The World Cup

The FIFA World Cup is upon us and of course, from a research point of view, the way brands... Read More

CPG

2 minute read

| June 18, 2014

Cloudscreen or Sunscreen?

With the official start of summer just around the corner, it seems like the importance of... Read More

consumer insights

3 minute read

| June 9, 2014

Minimalism is the New Luxury

There's a new saying sweeping the nation, “Not Owning Stuff is the New Owning Stuff". Sounds... Read More

alcoholic beverages

2 minute read

| April 28, 2014

Positioning Powdered Alcohol

In case you missed it, the Alcohol and Tobacco Tax and Trade Bureau catapulted powdered... Read More

retail

2 minute read

| March 28, 2014

Don't Mention It!

I read about a couple of fashion companies that, even though sustainability is part of their... Read More

consumer insights

2 minute read

| March 19, 2014

Brands Are Not Dead, But How We Market and Measure Them Is

As I was listening to talks on how to make brands relevant and develop innovative marketing... Read More

marketing

3 minute read

| February 27, 2014

Millennials Expect More From You

It is clear that in 2014, social media has a huge role to play in cultivating the relationship... Read More

cultural differences

1 minute read

| February 21, 2014

Are the French More Negative?

As a French native, I have the feeling that we - French people - are more negative. But is it... Read More

Load More Posts

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marketing (2)