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2 minute read
| January 7, 2014

What’s Going On? The Strongest Weakling in the Marketing Mix...

I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind... Read More
1 minute read
| November 11, 2013

Consumers’ Embrace of 'Natural' Drives Product Packaging and Repositioning

In case you missed it, there was an article in Fast Company that reported how 3 brands (Lean... Read More
2 minute read
| January 7, 2014

What’s Going On? The Strongest Weakling in the Marketing Mix...

I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind... Read More
1 minute read
| November 11, 2013

Consumers’ Embrace of 'Natural' Drives Product Packaging and Repositioning

In case you missed it, there was an article in Fast Company that reported how 3 brands (Lean... Read More