I'm just going to get right to it... my name is Melanie and I am addicted to lip balm. I can't help it. I started young and I know the more I use it, the more my dry lips crave it.
Are you ready for another confession? The new lip balm I recently purchased was due to product placement (gasp!). I had never heard of eos lip balm until recently. But, let me tell you, it sure has been getting around lately. The first time I saw eos was in a Miley Cyrus video. And then, I started noticing it everywhere.
Photo credit: Miley Cyrus, We Can't Stop music video
Photo credit: eos (www.evolutionofsmooth.com)
What seemed interesting to me is the fact that I even noticed it at all. As consumers we constantly get bombarded with so many ads, messages and the increasingly popular product placement and celebrity endorsement (i.e. well-timed photo op). Sometimes it's easy to tune all that stuff out and become indifferent to well-known brands that use product placement because they've become such an ingrained part of our life. When, or if you are the type of person to commit to your fave brand, not much will make you take a break from it. A product placement wouldn't normally make me switch brands. However, what made an unknown product like eos stand out was it's packaging. Instead of a tube, this lip balm comes in a colorful sphere.
Innovative or unique packaging can definitely break through and make a consumer turn their head or in my case start searching for this cool, new popular brand I didn't know about. It made me feel like I was missing out on something I hold so near and dear to my lips. So, yeah I'll admit it. They got me.
