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The rate of eCommerce adoption has exploded with some saying we’ve achieved 10 years of projected growth in just 3 months. Now that more consumers have gone digital, what are they buying online vs in-store and why? What trends can we expect to see moving forward?
Unsurprisingly, 60% say in-store shopping trips DECREASED
While online & app purchases INCREASED for 50%
Impulse purchases are less frequent - 40% say they buy typical purchases, 35-40% still stocking up, increasing quantities each purchase.
Pros: Know exactly what you’re getting - especially for food, clothing, equipment
Cons: Health concerns/virus exposure
Pros: Safe & Convenient
Cons: Product quality unpredictable, long delivery times, overwhelming selection and unable to touch/feel
Retail Categories Most Impacted Most By COVID
Consumer purchases are focused on essentials -- food, beverages and household products primarily. Apparel, electronics and exercise equipment are also being bought, however at a smaller rate. They also differ in where consumers prefer to purchase them, with most essential purchases in-store.
Weekly Consumer Spending by Category
The Retail Pivot
Technology Saves Shopping
The longer we're home, the more likely this may become permanent change.