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Learn how to transform your patient journey research with an agile, patient-centric approach.
Building your understanding around the patient’s experience in order to integrate their behaviors, emotions and needs is key to success in pharmaceutical marketing. But it is hard to get a holistic understanding. This webinar shares how, by integrating qualitative and quantitative and interactive approaches, buzzback helped TheraputicsMD understand patients as human beings and build a better experience.
Watch this session to hear NAME? buzzback and Julie from TherapeuticsMD demonstrate their proven patient journey approach, integrating interactive, mobile, video and social listening elements for a 360 visual view of patient understanding.
Agile – Transforming your patient journey, a new Agile approach
Date: Monday, September 14
Time: 3:00 - 3:30pm GMT