Silvena Milenkova, Chief Research Officer, and Mariela Archer, SVP, Client Development will be presenting How To Grow in a Budding Industry: Are Consumers Ready for CBD? on Day 2 of The Quirk's Event in Brooklyn. The event will take place at the New York Marriott at the Brooklyn Bridge from March 3-4, 2020. If you're not able to attend the presentation, be sure to stop by booth #203 to learn about the latest developments in trendy ingredients, and to enter our raffle giveaway!
How To Grow in a Budding Industry: Are Consumers Ready for CBD?
Nothing gets consumers clamoring for your product like the next big trendy ingredient, but how can you quickly pinpoint what that is (before it’s too late) and if it will complement your product and your brand? CBD? Plant-based? Non-GMO? Organic? With a clear fixation on wellness, today’s connected consumers are in search of ingredients and supplements to help them achieve a more prosperous state. In turn, they are driving demand for new products and innovations across a multitude of categories from food & beverage to personal care, and spirits. Only the most astute, agile and authentic brands will be able to meet them where they are going.
From our new study (to be presented at Quirk’s), we’ll share insights around cannabidiol (CBD) and other ‘trendy ingredients’ driving consumer purchases. In collaboration with Mintel, a leader in trend & new product tracking, we will feature both insights & trends around what’s shaping CBD consumer interest. The presentation will integrate primary research from Buzzback's hybrid/mixed method approach, combining qual-quant, digital/mobile qual, and social listening, along with pertinent ingredient insights and category thought leadership from Mintel.
Session Details
Date: Day 2 - Wednesday, March 4
Time: 11:15 - 11:45 am
Location: Room 3
